By Kristin Hull
If there’s one beauty item I can’t live without it’s mascara. Even if I have no other make-up on I try to take a moment to apply a coat or two to open up my eyes and keep from looking like I just rolled out of bed. That said, I am always on the hunt for quality mascara at, of course, a decent price.
Take it from someone who’s tried them all
Throughout my years in the fashion industry, I’ve tested just about every mascara on the market and found that most often, the ones that cost a bit more are worth it. Sure, every now and then a drugstore brand comes out with a decent formula but all too often it ends up discontinued, or “improved” in a way that isn’t an improvement at all. Then, the whole trial and error process starts again. You know, the one where you keep going back to the store to buy another brand because the one you got yesterday didn’t live up to any of the claims made on the packaging. Before you know it, you’ve got several tubes of crappy mascara sitting in a drawer where they will remain, gathering dust, until you find time to clean out said drawer – most likely after your youngest has left for college.
Don’t like it? Return it!
Higher-end/department store brands on the other hand, are pretty consistent in their quality. And if your favorite is discontinued, there always seems to be another good one to replace it. The best part though is that most department stores, as well as Sephora, will allow a return on an item that has been opened/used. Think about it: for the cost of those three sub-par drugstore mascaras in your drawer you could have purchased a super-fabulous formula that will actually do what it’s supposed to do – and if it doesn’t, simply return it and try another!
Yes, you can afford high-end mascara
In general, $30 is not a lot of money. But when there are $10 mascaras out there, spending $30 on a tube feels like a splurge – a splurge you shouldn’t make. But when you find one that does its job correctly, it’s less about a splurge and more about a smart investment. And when you think of it that way, you have to admit, it’s a pretty good deal.
And the winner is…
YSL’s Baby Doll. While it darkens and thickens a bit, it really comes through with lengthening. It also goes on smoothly and cleanly, and lasts all day. How many times have I looked in a mirror mid-afternoon on a work day to find that my mascara has somehow made its way to the skin under my bottom lashes? I always wonder how long I’ve been walking around with the “raccoon look,” how many meetings I’ve attended like that, and why none of my friends told me! Fortunately, I don’t have to worry about that anymore because with Baby Doll, it never happens. Now, I just apply it in the morning and don’t think about it again until it’s time to take it off. That’s my kind of make-up.
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